BRINGING YOU THE BEST LIVE MUSIC IN NYC
WHY THE BEAT GENERATION?
The Beat Generation: Beyond City Limits
The Beat Generation is a record label and media company with a mission as vibrant and dynamic as the city it calls home. Rooted in the diverse sonic landscape of New York City, the label focuses on emerging, live-first indie artists who have cultivated strong, organic fanbases through captivating performances. Genres span Rock, Americana, Folk, Country, Blues, Soul, and Jazz, embracing the rich musical tapestry of the region.
Inspired by the pulse of live music and a city fosters creativity of all kinds, The Beat Generation aims to amplify local talent that has already done the hard part: building authentic connections with audiences. The label empowers these artists with tools and digital marketing expertise to extend their reach beyond city limits, propelling their music onto a global stage.
Why “The Beat Generation”? The name captures the essence of the literary, musical, and artistic icons that called NYC home. As Allen Ginsberg said, “don’t hide the madness!” The label’s philosophy: live music as the heartbeat of cultural expression and New York as its epicenter. It’s about celebrating the unfiltered energy of live performances while fostering a sense of community. With The Beat Generation, the stage is just the beginning.
FAN FOUNDED
The Beat Generation, at its core, is a fan-founded company. The co-founders share a deep love of music and the live music experience. Together, these avid music fans formed The Beat Generation in partnership with Boom Records, a data-driven, digitally native distribution label with a global footprint.
The Beat Generation leverages deep relationships within the NYC music scene to:
Scale live performances across exciting new venues and events, including philanthropic collaborations.
Provide connections to professional management through Red Light Management, offering artists industry-leading guidance.
Enable bands to grow their fanbases, generate additional income from their catalog, and set up for long-term success.
The Beat Generation translates local buzz into lasting impact. The label’s blend of live-focused authenticity and cutting-edge digital strategy ensure that the sounds of New York resonate and endure.
NYC's Max Satow, professionally known as NOSHOWS, is finding a fascinating niche as a singer-songwriter by fusing explorations of the inner workings of the mind with a wildly eclectic blend of alt-rock, hip-hop, funk, and his self-styled "indie hop."
Oxis is a a singer, songwriter, and producer, delivering a mix of genres that blend together and blur boundaries. Oxis creates a sonic experience that's as bold and mysterious as their artistic vision.
So Impartial is the ever-evolving electronic pop project of New York City-based artist Christian Rossi. His music delivers a unique blend of honesty and euphoria, captivating listeners with its dynamic and immersive soundscapes. For fans of Tame Impala, MGMT, and Super Fan.
Be sure to check back soon for our line up of sick shows!